The history of Rolex is inextricably linked to the pioneering spirit of its founder, Hans Wilsdorf. In 1905, at the age of 24, Wilsdorf created a company in London specializing in the marketing of Replica Watches. He thus began to imagine a timepiece that could be worn on the wrist. While not guaranteeing wristwatches a very accurate precision, Hans Wilsdorf managed to make them not only elegant, but also reliable.

Rolex, wholly Montres Rolex SA, also called (1905–15) Wilsdorf & Davis Ltd. and (1915–20) Rolex Watch Co. Ltd., a Swiss manufacturer of rugged yet luxurious watches. The company's headquarters are in Geneva.

Rolex SA is the world's leading luxury watch manufacturer producing over 2,000 watches per day generating sales of over $ 7 billion annually. The Swiss-based company manufactures, services and distributes wristwatches under the Rolex and Tudor brands through authorized dealers. It was founded in 1905 by Hans Wilsdorf and Alfred Davis in London, England, and was recently ranked 57th among the most powerful brands in the world.