Marketing Consultants in Bishop's Stortford

Who are we? Based in Essex just outside of Stansted Airport, WSI Marketing Experts are a team of Internet Marketing experts. We work alongside businesses to come up with solutions that fit their marketing strategy as well as their budget. We can help you to design and develop a new website, make sure your site is found by your prospects and once they have found you, we help to convert those prospects into customers.

If your company is launching a new product, participating in an event or conference or getting involved with a local charity, one of the best ways to share the news is through the use of PR. This is basically gaining editorial space, although a form of advertising this is a great way of gaining endorsement from someone else, this helps to give you credibility and is more powerful than you talking about yourself. The way that PR is handled now is very different, Social Media has meant that you no longer just need to focus on the more traditional forms of media such as newspapers and magazines. Being aware of how your brand is perceived involves listening to what people are saying about you in a whole host of different areas. PR today is about targeting those that are vocal online as well as offline, so this includes bloggers online websites, consultants in fact anyone who is good at voicing opinions on the Internet. How to use social media for PR Share news on your company website through your blog or news pages and send notification to your RSS subscribers.Syndicate this via the social networks (you should already have profiles in Facebook, Twitter, LinkedIn etc..)Bookmark these updates on sites such as Diggit.Promote your social media profiles through your official Press Releases Make sure that you have a consistent message between your online and offline PR activity to ensure that you are giving the same message to both areas, there is more and more crossover these days, with many newspapers having an online equivalent so you need to make sure they are hearing the same information from you. Also use your offline efforts to publicise what you are doing online and vice versa.