World Hair Cosmetics (Asia) Ltd. Was established in Hong Kong in 1982 with its core competence centres on developing and manufacturing professional hair care products. The company takes pride in developing new formulations with latest technology and producing superb quality hair care products over the last two decades. With innovation as the company's doctrine, it delivers the most creative products and services to its clients worldwide.

In 1990, the company introduced its professional hair care and styling series under the IDA brand. Today, IDA range has over 100 different kinds of professional and retail hair care lines which include hair colouring, styling, nourishing, cleansing, perming, hair straightening products catered for different needs. Ida products are sold all widely in the professional salons and the retail markets. With its superior quality, IDA products won many awards and are well recognised by many hair stylists around the world. Many hair stylists associations and academies have selected IDA to be used in their international hair styling competitions and tutorial. Ida hair colouring series has long been the No. 1 best selling product in Hong Kong. Its advanced formulation and consistent quality render it to secure a dominant market share.

Besides producing products under the company's own branded name, World Hair Cosmetics (Asia) Ltd. Also develops custom made quality products for OEM catering for different markets and clients. The company creates business opportunities, satisfies different end users with its innovative concepts and high value products.

Through several stages of expansion, the manufacturing plant has an annual capacity of 6, 000 tons situated in a site of 15, 000 square meters. The production plant is equipped with state-of-the-art production facilities and is awarded with ISO 9000: 2000 and GMP certifications.

From product development to marketing, the company employs more than 300 professional and experienced staffs, including expert chemists, senior engineers, technical consultants and product designers. The company strive to develop revolutionary hair care products to keep pace with the ever-changing hair styling trend.

With initiative, passion and creativity, World Hair Cosmetics (Asia) Ltd. Promises to deliver best product quality, swift delivery and professional customer advisories. Its philosophy of creating value by providing innovative products and services enhances the customers' competitiveness. The company is committed to establish long-term business partnership for success and grows with its esteemed customers simultaneously.