Funeral Directors in Solihull

Laurel Funerals is one of the largest collections of individual funeral directors in the UK, operating across 67 locations. The majority of these businesses have been established for many years, testament to the customer loyalty and referrals our funeral directors have built up within their local communities. All our local funeral directors operate under the trading name of LM Funerals Ltd.

Our strength and reputation comes from our philosophy of developing and acquiring distinct local funeral businesses, retaining their family values and original names, many of which have been trading since the 19th century. It is this trust and heritage within the individual markets in which we operate that has enabled us to achieve sustainable growth over the years.

We believe Laurel Funerals' approach is what sets us apart. Even when dealing with the sensitive emotions around death, what is most meaningful is creating positive outcomes and relationships with those people whose lives we touch. Business, like life, is all about how you make people feel.

Developing talented and customer orientated teams, rewarding and recognising the contribution individuals make. Delivering value to our customers, being accessible to everyone with a progressive range and choice of products , where the experience not service differentiates our offer. Creating value through the partnering and acquisition of distinct local funeral directors, retaining their individuality, integrity and future prosperity through continued investment and development of their people.Ensuring a sustainable and responsible approach to our business that rewards our shareholders throughout the life of their investment.

Enabling and supporting them to make better and more informed choices around end of life planning and their individual funerals' needs. Adopting an open and transparent approach, using plain English, in a non-patronising way. Anticipating and responding to customer's needs, being respectful and trustworthy at all times.

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