What A Do's mission is: Theatre. An escape for every one.

What a Do is committed to enhancing the cultural life of the City of Battle Creek, Calhoun County, and the State of Michigan by presenting life-affirming theatre that reflects and challenges the values and beliefs of the community. Emphasis is placed on providing an avenue for playwrights to express their voice through original and newly established works in order to engage audiences of diverse ages, cultures, and socioeconomic backgrounds.

What A Do Theatre, an equal opportunity employer who seeks diversity in the workplace, is a not-for-profit, 501 (c) (3) organization for the presentation of musical or theatrical works operating as a non-Equity theatre with goal of working under an agreement with the Actor's Equity Association.