By definition Search Engine Optimization or SEO is the process of editing a website’s code and creating content to create authority and relevancy for keywords in order to increase organic search engine traffic to your website. Having a thorough and well-researched SEO strategy can assist your website in climbing to the top of SERPs and ranking for targeted keywords. This eventual ranking will, in turn, lead to a valuable source of traffic and website conversions. Increased traffic = increased sales. But, it’s not as simple as it may seem, search engine algorithms and best practices are constantly changing as the industry evolves. It is difficult for novices and professionals unless it’s the core of their business to keep up with the changes and updates. As an organic SEO company we retain our edge over the competition by utilizing proven programming methods from the ground up. Our commitment to web standards is unmatched. SEO is meant to be an extension of a marketing and web strategy and it’s important for businesses to reap the benefits of the strategy, which is why hiring a professional SEO agency is ideal for maximum ROI. What Services Can You Expect from a Professional SEO Agency? The San Diego SEO Team at Vivid Software Solutions create a search engine optimization strategy based on client’s needs; whether seeking consultation or our technical services our team of organic SEO experts will customize strategies that tackle Search Engine Marketing concerns and create new opportunities. SEO Services Include, but are not limited to the following: Website & SEO Audit and Competitive Analysis Keyword Research and Strategy Web Content Writing Onsite Optimization Code Optimization Link Building Social Media Integration SEO Services for small businesses Search Engine Optimization (SEO), Search Engine Marketing (SEM) Pay Per Click Management (PPC) Search Engine Optimization – SEO Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. Search Engine Marketing – SEM Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). Pay Per Click – PPC (Paid Advertisement) Pay Per Click Management (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. ON-page optimization vs. OFF-page optimization On page optimization relates to everything that exists on a website, it can be anything from META data to Javascript code that resides in the code behind the page to keyword density per page to sitemaps. (see complete list on next page). The off-page optimization relates more to the marketing side of optimization (SEM), all activities that are performed outside your website, for example, link-building and directory websites listings.