ABOUT THE CUPS

THE CUPS had its humble beginnings in 1995. Enjoying rapid growth, it became the one of the leading manufacturers and innovators of fine instant coffee in Malaysia as well as Asia, working in partnership with beverage manufacturers and service companies all over the world.

With an intense passion and deep appreciation of fine coffee culture, THE CUPS not only manufactures its own signature in-house brand but also contract-manufactures for a selected clientele. We are a company with a passion for producing the worlds finest instant coffee that offers connoisseurs and coffee lovers an authentic experience in each and every cup.

EXCELLENCE THROUGH QUALITY

In order to keep up with the ever-increasing worldwide demands for its refined and quality coffee-mix products and services, THE CUPS expanded its manufacturing facilities and warehouses to its present premises. Raw materials are painstakingly selected to obtain the finest beans selection. Innovative technology applications, hygienic processes and top-notch quality control are implemented in the manufacturing of the coffee mix products.

THE CUPS has earned its reputation as a Gourmet Coffee Mix Manufacturer amongst its clientele. Each sachet is consistently fresh, tasty and nutritious, and nothing is compromised from raw materials to consumers.

GLOBAL REACH

It has always been the vision of THE CUPS to spread its wings locally and globally to uncharted regions, which have yet to acquire a taste of the best tasting ready-to-drink coffee.

THE CUPS is the brand for everyone to enjoy a cup of excellent coffee.

COFFEE CUPPING

The quintessential way to enjoy coffee

Producing the premium tasting coffee requires a stern balance of subtle, aromatic gradations; a mixing of acidic, sweet and bitter notes, in order to create the distinctive taste.

THE CUPS has been exploring into these coffee properties to satisfy the diversified tastes of discerning coffee lovers around the world. We always observe the science and the art of coffee making, from beans selection, blending, tasting to manufacturing.

There is always a coffee mix beverage for everyone - one that possesses the Body, the Aroma and the Tang in different proportions.

CONTRACT PACKING

Uncompromised Quality

As your contract manufacturer, THE CUPS handles custom-made instant coffee for your retail shelf according to your special requirements. We can also be part of a turnkey-manufacturing process that begins with ingredient and packaging procurement to processing, and ends with the final product for the end-user.

From new instant coffee development, customer service to reliable equipment, processing expertise and quality assurance, no instant coffee-contract packaging and processing partner is better positioned than THE CUPS to deliver the solutions and quality you need.

Our experienced personnel can apply their expertise across a wide range of ingredient families to help you create new or improved blends and to solve production challenges. Our knowledge gives us insights and a strong understanding of the best practices for addressing blend challenges and making production more efficient.

From the moment our customers discuss their coffee packaging and production challenges with us, they can see why THE CUPS stands apart. They recognize the professional expertise of our people and our responsiveness in providing innovative, effective contract coffee-manufacturing solutions.