A Distinctive & Compelling Vision for the Brand. Successful brand management starts with an insightful brand positioning statement; everything else builds off that carefully crafted platform. Our approach to brand positioning blends consumer-driven insights about the brand with brand-management aspirations for growth to generate a broad, solid platform for sustained brand development. A key feature of any successful brand development program is the launch of successful new products. We have a time-tested approach to new product development that is grounded on innovative research to identify optimal features sets, enhance appeal and promote original product design. Finally, private label brands offer a unique opportunity to create a compelling “reason to shop” a specific retail outlet. We have extensive experience with naming, packaging, logo development and marketing strategies for both B2C and B2B private label products and services.