In 2000 staff from Sierra Flower Trading began collecting pictures in a database in order to organize all the incredible new varieties of flowers that were being introduced by our growers. It wasn’t long before we made our internal database available online for our clients, it was from these humble beginnings that the Sierra Flower Finder initiative was born.

In 2010, the mission of the new Sierra Flower Finder is to help the floral industry by supporting the development of informed professional florists and wholesalers. We firmly believe that the more knowledge we share about our flowers, the better we will all be equipped to serve our clients and the more our industry will grow. We want to provide a platform where the floral community could share their knowledge and strengthen our industry for all of us.

Your participation will ensure that Sierra Flower Finder is the best flower reference available, improving all our expertise and businesses in the incredibly diverse floral industry.