BUSINESS OVERVIEW

Made Enterprises Pty. Ltd. T/A Sara-a-roma is a wholly Australian owned company.

Sara-a-roma is a registered TM in Australia and internationally. Product insurance is also in place.

The company was incorporated in New South Wales, Australia in 1996.

Sara-a-roma is located in Sydney, Australia with retail contacts in the USA and Japan.

The proprietors are Australian citizens, with an extensive background in international retailing, gained in part from fifteen years international experience in retail design and sales of a variety of products.

Sara-a-roma beauty and health enhancing products have been developed and tested over a period of three years, essential oils and sea salt formulations to enhance the well being of people, based upon personal international research into ancient and traditional recipes for baths and spas.

All Sara-a-roma products are formulated from totally pure essential oils, plant extracts and sea salt, with no artificial additives or colourings. All product ingredients are supplied by both Australian and international manufacturers.

Our objective is to achieve an excellent reputation as a high quality supplier of health, beauty and Zodiac enhancing bath salts body care products, which assist the well being of people, in this increasingly stressful and indulgent world. With the introduction of the Sara-a-roma products, the selected range of health and beauty enhancing products will be varied to include both native Australian and European formulations.

This produce range pinpoints some significant new market opportunities for health and beauty enhancing body care products, substantially due to the high quality of the ingredients, the extensive range and the unique vacuum infusion of the essential oils into the Bath and Rescue salts. This process intensifies the effect and longevity of the essential oils in the bath salt to a significant extent.

Sara-a-roma has also identified other unique products, such as our Zodiac bath salts created for each of the 12 star signs. Chakra range of body lotions and soaps, which are specifically designed to balance the five-chakra energy points of the body.

Aromatherapy face care products with unique essential oils formulations.

A range of five different gift packs with three bath salts in each has also been developed under the titles of Love, femme, Sport, Stress and Relaxing for the gift market together with travel pack containing three rescue Salts.

The intention is to capitalise on the expanding luxury health and beauty products market by designing, formulating and manufacturing essential oil and bath salt products, to supply to established Health Spas and Retail Outlets to distribute the product, both in Australia and internationally.

UNIQUE PRODUCT FEATURES

Sara-a-roma formulations are the best quality, and the only bath salts in the marketplace, that are designed to enhance the health and beauty of the body and soul, due to the unique vacuum infusion of the essential oils and the time tested formulations from ancient European recipes.

All the ingredients are totally natural, with no artificial colourings or perfumes that are prevalent in other bath salt products currently available in the marketplace.

Marketing studies have identified the continuing expansion of personal luxury and beauty products market over the last decade, as women and now men are prepared to indulge themselves with beauty and health enhancing products that support their lifestyle.

No other bath salt product currently available on the market has the product range, quality or vacuum infusion of the essential oils of the Sara-a-roma product.

We believe that this is a significant competitive advantage which will establish Sara-a-roma in the marketplace.