Amazingly, the vision and the insight into an unfulfilled customer need which developed in 2004,the company originally cited a gap in the printing and promotional marketplace in 2004 that wasn’t being filled by any vendor: affordable, low-quantity, high-quality customized products for small and micro businesses wanting to make a professional impression with customers. At the time, sole proprietors and truly small businesses were forced to print their own marketing materials or simply go without them due to exorbitant costs.

The market today does not provide a solution to meet your needs. Everyone knows that the terms high quality, color and professional design simply don’t belong in the same sentence with inexpensive, low volume, easy or quick. This incompatibility represents a gap in the market. Simply put, there is a clear market need.”