PhoneCloud was a concept hybrid shop of 2 businesses. Seeing how more and more hybrid shops are opening in New Zealand, or even Shops renting space within a shop, PhoneCloud was a hybrid of iCell and iGotit. iCell did tech repairs and accessories, whilst iGotit sold vaping and smoking supplies along with giftware in mainly fashion and collectibles. The original owners have thus since parted ways, and PhoneCloud was born to detach from iCell which undertook new ownership.