The Miller Springs premium blue water bottle was envisioned to provide an appropriate container for "One of the Purest Waters on Earth". The bottles' contours are derived from the shape of the Goddess Venus as a vessel worthy to house "The Essence of Life" – Mountain Optimum Pure Spring Water.

This Ultra Premium look provides the differentiation that sets Miller Spring’s water apart from the budget municipal filtered and reverse osmosis bottled waters and lower grade, price point spring waters on the market. Telling the quality story is important in the North American market where water is abundant and of sufficient quality to drink directly from the tap in many areas leaving bottled water primarily a convenience item. Around the world where consumers are not so lucky, there is a high regard and appreciation for quality naturally pure spring water, when one is forced to become a connoisseur of bottled water.