Today we’d like to introduce you to Luba Marushkina.

Luba, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.

We’ve been in the business of selling evening wear dresses for 12 years, and so after a while, we decided it was time to finally pursue opening up a storefront that specializes in unique bridal dresses. There’s something about making a bride feel beautiful her special day that’s very close to our hearts, being part of that process is really what makes us want to do what we do. We were also always fond of the boho fashion/style and wanted to center our dresses around it, particularly in the Houston area as we realized there were not many bridal stores that offered such styles and one of a kind designs that we were interested in. As our business is expanding we do notice that our customers appreciate the unique selection we have to offer.

Has it been a smooth road?

There always is some risk in wanting to bring something out of the ordinary into the market. There’s a choice to choose something more conventional in look and in brand over something a little uncommon and not widely known. So far our risks have been worth it! Then, of course, there are things like promotion, where it’s all up to us keeping constantly updated with social media and making sure we’re putting the best face forward.