Menessentials is the first online retailer of prestige skin care, hair care, shave and shower products for men only.

We set the standard for male grooming sites. Our edgy, authoritative articles, innovative product selection, and streamlined site design are widely imitated. Yet we remain unique in our forward-looking approach to men's aspirational lifestyle marketing.

Menessentials pioneered the concept that men, given the right information and retail environment, will shop for men's skin care products without help from women--and without suffering a trip through the women's beauty and fragrance aisles. Our revolutionary business concept has been featured in major newspapers, periodicals and trade publications around the world, and on nationally syndicated television programs. When the top men's magazines prepare their articles on male grooming, they start with a visit to menessentials. Com.

Apart from its e-commerce business, menessentials pursues a distinctive private-labeling program to extend its brand into established brick-and-mortar channels.

African male by menessentials, our first offering, also happens to be the first line of luxury skin care products for black men--with a unique humanitarian message that expresses our belief in good corporate citizenship.

And we aren't stopping there! In the coming months, watch for new product and product-range introductions that will continue to shape the market we envision for all men.

Menessentials is a member of the better business bureau.