Evolving from a passion for the beauty industry and as a highly skilled makeup artist with an A-list entertainment clientele, Michele Probst combined her innate business smarts with an accurate forecast of the future and began fulfilling the needs of a growth market in mens skin care and cosmetics products. Probst established Menaji (pronounced, men-ah-ghee) in 2000 with the kind of millennium insight that has placed her and her company in the forefront of what is now an estimated $4.8 billion U.S. mens grooming products industry.