Corporate Entertainment and Hospitality in Stratford-upon-Avon

The company bears the name of its founder because, in the events industry, reputation is all.

Matthew Davies has 15 years experience of running an independent event management and production company and a further 17 years as group director of events for Haymarket Media Group. There, he helped transform a fledgling events operation into a major industry operation, producing some 30 awards events, 60 conferences,15 business forums, and other business celebrations.

But, at MDE, he's not alone. Behind the name is a team of experts capable of tackling any type of event project.

It's possible to know how each pound is spent and to learn the value of the return on each pound invested.

MDE offers a full range of services to help event originators and event managers of all types, ranging from small local projects to major national and international work, and everything in between. Commercial projects are a speciality, where the bottom line needs defending or increasing. With the experience of hundreds of events behind them, the MDE team knows what works best, when, and with whom.

Event marketing strategy - from initial idea, through research, into strategic planning and on to implementation

Event concepts - the MDE philosophy is based on "seeing" the one big idea around which to build your project and taking it onward into all aspects of the event, creating a well thought through cohesive whole

Event feasibility and cost analysis- from understanding the initial idea, exploring all upsides and downsides, gaining feedback and insight from the potential audience, costing all aspects of the project, to defining a working budget.

Event management - that all important execution of a project into which so much time and hard work has been invested. MDE has vast experience in managing both the run up to an event and the on-site logistics, production, direction and stage management. And the MDE team views the decommissioning process of a project as an important final stage.

Without an audience you have no event. MDE understands how to make sure that you have an audience - that it is as close to your target audience as it can be and ideally generates new audience leads you weren't expecting.

Every event is different, and so is every audience. MDE ensures that the content of your event is pitched at the prescribed audience, with relevance, verve and appropriate enjoyment, allowing audience members to enjoy the event on different levels.

Audience definition is part of the aim-setting process for an event: it is one of the key foundations upon which a successful event can be built.

Thinking about aims?

Without clear aims an event will sink without trace. MDE will help you establish key overall objectives and detailed aims for your event. Key objectives will tie in with your marketing, organisational or corporate plans: detailed aims will ensure that different aspects of the eventmeet the revenue or cost budget, levels of attendance, number of sponsors, and so on.

Thinking about strategy?

Having a clear strategy enables you to take the event where you want it to go. You know that. But it's surprising how often any kind of clear strategic thinking is omitted from event planning. MDE helps you to analyse your goals and define a strategy to achieve them, whether it's project marketing, procurement and supplier base, pricing and sales, or PR that's needed - or all of them and others, too.

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