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In a nutshell, we are traveling to some of the most remote places on earth to find artisans that have a marketable trade, but lack the ability to get their products into the global market place. We will pay these artists fair wages for their work, which, in most cases, will be significantly higher than what they would make trying to sell their products locally.

We believe that if you start by changing the way of life for an individual, the next step is changing the face of their community. We are going to allocate 5% of our profit to a micro-grant fund (as opposed to micro-loans, which can be difficult to repay), and the remaining profit after business expenses will be returned to the artists. The micro-grant fund will sponsor potential businesses for other artists or craftsmen.

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