Kary Myles has, over her years of experience in the financial sector, being responsible for managing group relations and marketing for the benefit of financial institutions. What financial institutions such as banks have largely found is that keen marketing strategy and analysis tends to separate leaders in the space from those that are not quite as successful in the sector. For many institutions, being the best in their space involves adhering to recent marketing trends in order for their businesses to achieve new heights. For example, many industries are swinging towards online marketing in the present and, as a result, financial institutions have been utilizing digital marketing as a way to promote their brand as well as other key facets to maintaining a strong infrastructure. Still, experts find that some may be unaware of the ways in which digital marketing can directly benefit private and public financial institutions, and Kary Myles has integral insights on how these methods help. Helps Institutions Engage Their Customers Digital Marketing, when utilized by financial institutions, can play an important role in helping them create a more holistic understanding of their customers. Kary Myles realizes that many potential clients for financial institutions are online in some way, after all, many of our jobs require some form of online literacy and that does not even include the personal aspects of internet usage. Because of this, financial institutions have become increasingly aware of the potential target bases, which are so vast that they can be separated by several demographics for campaigns. Online marketing gives financial institutions the ability to collect data on customers in order to craft offers that are highly targeted. For example, Kary Myles acknowledges that content strategies and similar avenues for promotion can also be a vessel for showing what your financial institution is all about and the direct ways that it can help a potential client. In a world where these institutions are fighting for attention and to prove to potential clients what the benefits of your company are versus that of another. Helps Institutions Construct a Flexible Approach to Strategy With marketing automation tools, customized and flexible approaches to personalized campaigns and communications can be provided cost-effectively. Digital marketing is also extremely valuable for its ability to provide you with comprehensive details on the impact that each element of a campaign that you run has on your results. Kary Myles notices that timeliness is an important part of the industry, and real-time information can be used to implement different strategies or tweak the strategies of a current campaign if you are unhappy with results. For example, a landing page’s response rate can be easily ascertained and, if progress is not optimal, one can use their evaluations to determine if they want to change sections of what the institution presents.