In August of 2009, frustrated by socks slipping down, not staying put, and forming holes, Joanna Godwin, known around her "horsey" friends as "JoJo," set out to design the perfect riding sock. Using materials from RECYCLED water bottles, she began working with a manufacturer right here in the USA to create size-specific, performance socks designed specifically for riding boots. She gave some to friends, and after a few months, more and more people were asking for JoJo's Socks. JoJo packed the trunk of her car with her socks and hit the road.

After that, JoJoSox began to pop up in tack stores around the country and eventually on the feet of top riders. Get JoJoSox today and join the top riders in the world.

The first and only PADDOCK BOOT SOCK on the market - also great with cowboy boots and skinny jeans!