At IDE Group, we believe that the journey from concept to market-ready product is guided by a clear understanding of the problem and a meticulous translation of it into a viable solution. Our process begins with a holistic deep dive into the critical uncertainties surrounding the technology and commercialisation aspects of the project. From this foundation, we develop a tailored project strategy that ensures alignment with the goals of desirability, feasibility, and viability.

Product Development is the process of identifying problems and opportunities for a group of people, and delivering new value to them, in the form of new, or improved solutions. Value is also created for those developing the solutions and as they become products and services that can be sold to market for a commercial return. To produce this value, resources are co-ordinated to conduct activities within a project in which a Product Development process is applied.