The Gerald Schoenfeld Theater was designed by architect Herbert J. Krapp, modelled on the nearby Shubert and Booth theatres designed by Henry B. Herts. In 1917, the Shuberts built the Gerald Schoenfeld Theatre (originally the Plymouth, renamed in 2005 to honour the chairman of the Schubert organisation following his death) along with the contiguous Broadhurst Theater. Originally, the playhouse was leased to Arthur M. Hopkins, to great success.