Gear Up and Play or (GUAP) is a community driven social networking service based on the simple principle that everyone should be free to travel, adventure, explore, dream, and discover. The goal is that with a little dedication and hard work ones past experiences can help generate the funds to push them on to their next adventure.

Travelers, travel writers, outdoor recreation enthusiast, and adventure goers from all walk of life come together to form a library of useful experiences. Each member has a unique profile where they can share information about themselves, submit articles, stories, travelogues, photos, and even bookmark links to interesting yet relevant content around the web. The authors hard work can be monetized by the Google Adsense Program at 100% Revenue Sharing.