Faran International Trading Company was established in 2000, during the era of the emerging property market in Dubai. The owners of Faran sought a good lucurative opportunity in supplying Mass Market leather products that were good in quality and affordable by the majority consumers that shopped in the core shopping areas of Dubai. Have seized the opportunity initially and gained the majority market share in the Mass Market Leather Wallets, Faran also tied up with Singapore based Aromatic giant JR Aromatics to distribute JR's top brand 'Raja Jasmine' in Dubai. Raja Jasmine is a hot seller in mass market and the middle-east distribution rights are exclusively owned by Faran. As Faran grew exports to Middle-east also grew. Faran exports its brands of leather wallets and JR perfumes to Bahrain, Qatar and Kuwait. The three brands that Faran has in its leather wallets categories are 'Faran', 'Fuloos' and 'Hero'.