How do you look for a prospective buyer? Do you market your product on a kiosk in a mall or do you give free samples to attract your consumers? Do you still rely on a traditional mode of lead generation and how are you generating leads for your business? Well! The broader answer to these questions lie in the fact that some business rely on advertisement of a product or services to a larger set of audiences, some product oriented organizations market their product in an open market or some business end up giving a free service to your target audience for the sake of generating a lead. But, with the onset of the digital era of marketing, the traditional mode of lead generation has been taken over by the online campaigns which not only emphasize consumer buying behaviour online but also evaluate the consumer’s buying capacity. So, what does it take for business to convert a visitor into a product/ service buyer? The real think-tank behind the lead generation activity evolves around one component and that is attracting and converting strangers into people who show interest in company’s product or service. A responsible lead generator illustration includes blog posts about company, sharing a content with your consumer that impacts his/her life, job applications so on and so forth.