Cello is the largest manufacturer of writing instruments in India with an installed capacity of 4.5 million pens a day and currently producing 4.2 millions pens a day. We offer the largest range of Writing Instruments offered by any other manufacturer. Cello Commands a Market Share of 37% in the Domestic Market sources AC Neilsen.

The quality specs are as per the Japanese German Standard. We manufacture our own tips and the tip manufacturing line are from Mickron Switzerland. The tips for the ball pens are made from Nickel Silver and the gel pen tips are of stainless steel. The ball used is of Tungsten Carbide. The tips size we can offer from 0.5 mm to 1.0 mm.

The ink for the ball pens is formulated by us and the gel pens ink are from Mickoni, Japan. We assure you a shelf life of 2 years on the ball pen Gel Pen Ink.

The man power to produce 4.2 million pens is with the support of 4900 people. We roll out a new model every month. With new developments in process we try to achieve the best. This is just the beginning, many more pens; ideas will follow to make marketing in your area possible.

As a group philosophy we believe in one distributor per country and once the product get well distributed we shall back you with local press and magazine advertisements.

We at Cello extend you and your management an invitation to our facility in Mumbai to get a first hand insight of our group activities.