A name is the first thing you put forward and the last thing people should forget. Our name, Bellavita (Italian for ‘good life’), embodies the experience we strive to create every day – for our customers, our team and the world. Being Bellavita means being the type of company that is able to consistently sustain focus, energy, creativity, and commitment in order to improve the lives and businesses of everyone we work with.

How will we know when we have achieved our vision? By paying attention to the world around us. When our customers, employees, suppliers and industry look to us for both direction and inspiration we will know that we are on track.

But that is just the beginning. We recognize that the pursuit of our vision can be lost, far more easily than it was gained. For that reason, the achievement of our vision is secondary to the pursuit of our purpose.