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A.G. Barr p.l.c. a FTSE 250 listed UK company is one of Europes largest soft drinks manufacturers with a turnover approaching Euros200m, five production plants, and over 1000 employees. IRN-BRU, which is a carbonated soft drink, is our companys principal brand with a retail sales value of Euros 290m.
Originally developed in Scotland in 1901, IRN-BRU is today a national brand within the United Kingdom and has a larger market share than many international brands such as Sprite, 7-UP, Fanta Orange, or Dr. Pepper. In Scotland IRN-BRU is the top selling carbonated soft drink and the number one grocery brand.
Our broad portfolio of products includes the market leading RUBICON range of Exotic fruit juices and drinks. Rubicon stands apart from other juice-based drinks in that they taste like real fruit and have a truly authentic and unparalleled flavour. With a target audience covering all ages and cultures the brand is growing very quickly, through all trade channels in the UK, since being acquired by Barr in 2008.
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