True for Men’s mission is to capitalize on the huge shift in the way men groom and take care of themselves today – more than ever before. True for Men’s product line will be simple to use daily facial cleanser and moisturizer exclusively for men, since their skin is different from a woman’s. Currently, there is no basic, easy-to-use skin care line for men that advertises on TV. The Company fills this void in the market and sends the message through ads that it’s cool, hip and simple to use for all men.