South Asia Media Services (SAMS) provides flexible media monitoring services, primarily focused on the Urdu media in the UK and Pakistan, both print and electronic. SAMS combines extensive regional expertise with minimal bureaucracy to reduce operational costs. SAMS pinpoints, translates and summarises the most important news stories from the Pakistani and British Pakistani community, giving policy makers, diplomats, overseas development and community relations specialists informed insight into reactions to British foreign policy, terrorism and regional politics.