Welcome to Purity Lace Designs! It is such an exciting time to become an admirer of our gently feminine Purity range!

Purity Lace Designs started when mother and daughter duo Tamara and Hayley, designed and created a special outfit to go on a cruise in Hawaii. The outfit quickly became the talk of the cruise and the hype and compliments sparked the attention of the captain of the cruise liner! It was in this moment that we realised we had something uniquely special to share.

Purity has been created with a vision to incorporate feminity and elegance into everyday fashion. We saw the need for casual yet elegant resort, beach and everyday wear, that would allow the wearer to experience the pleasure of being gorgeously comfortable.

We proudly present our unique, Vintage Chic, Lace and Boho inspired designs, thoughtfully created to celebrate all of life's special moments, including everyday wear, as well as cruise resort wear, bridal, mother of the bride, and wedding outfits.

Boho Chic style brings comfort - lots of soft, loose-fitting, flowy clothes, often worn in layers. Maxi dresses (full-length, usually loose-fitting dresses) are a great example of the flowy comfort common to Boho Chic.

We know you’ll love them as much as we do!