Preferred Insurance Agency is an independent insurance agency based in Black River Falls, Wisconsin, that provides auto insurance, home insurance, farm insurance, business insurance, and life insurance. Wisconsin, Minnesota, and Iowa are among the states where we are licensed to do business.. Our agents are committed to providing excellent customer service to our customers, and they take great pride in doing so.. Over 230 5-Star Reviews on Google and Yelp speak for themselves when it comes to the quality of our customer service.