you are new to digital marketing, you have probably heard about SEO but have not been given a clear explanation of what it is. SEO stands for Search Engine Optimization and is a strategy for getting your website ranked in top search results of the search engines. Over 77% of consumers use Google to search for products and services. By not having your website listed and ranked in the top results, you are missing out on a significant number of your target audience. While there is a lot of information available on SEO, it is recommended to work with an SEO Specialist. SEO is a very technical subject and there are many things that an expert in SEO will know that cannot be taught in a 500-word article or a five-minute tutorial video. Why is SEO So Effective and Which Aspects are Important to Getting Great Results? What distinguishes SEO from other marketing strategies is that it puts your website right in front of targeted prospects. Users are searching for a product or service, so it feels natural for them to visit your website if it appears in the top search results. People also use the search engines to conduct research about products and services they plan on purchasing. By building a strong SEO Amsterdam campaign and attaining a prominent position in the search results, you are also building your credibility, trust, and authority. However, it can be very challenging to build a successful SEO Amsterdam campaign. It can take several months to start seeing results. It is also very technical as there are many aspects of search engine optimization that needs to be worked on. Here is a brief list of things that are the most important to Google: 1. Proper On page Optimization You need to make sure that the pages on your website are using proper search engine tags. This allows the search engines to determine what your site is about and use the tags to display your listing in the search results. 2. High-Quality Content The search engines are looking for high-quality content to satisfy their users. An SEO Specialist Amsterdam can help you figure out what kind of content your users want and how to craft your content in a way that the search engines love. 3. Backlinks from Relevant Sites Any SEO Specialist Amsterdam will tell you that most of the results will come from getting links from other sites. The links also need to come from relevant sites, making it a challenge to acquire these valuable links. 4. Mobile Friendly Site and Design With Google backing mobile friendly sites and more users browsing from mobile devices, you must have a mobile friendly site and design to succeed. By not having a mobile friendly site, you could be alienating as much as 15 to 50 percent of your users. 5. Proper Site Structure The missing ingredient in many search campaigns is having a proper site structure. You need to work with an SEO Expert Amsterdam that makes sure that your pages are connected and organized in a manner to help the search engines index your pages and determine what they are about. The Difference Between PPC and SEO Another common marketing channel you can use to get traffic to your site is through Pay Per Click (PPC) advertising. This is an advertising platform where you post sponsored advertisements on top of the search engine results. The big difference between Pay Per Click and search engine optimization is that you are bidding for a price and paying for each person that clicks to your site from the ad. In contrast, traffic from an organic search campaign is completely free. While pay per click is attractive due to the fact that you can generate instantaneous traffic, SEO is far more effective. 94% of consumers click on organic search results on Google vs 6% on paid advertisements. What’s more, users tend to trust the organic search results more since it is not labeled as a sponsored listing. It gives users the idea that the website earned its spot rather than having had to pay for it. This can often lead to higher lea