A local search company is most commonly known as a “local SEO company” or “local search optimization company”. These are a type of SEO companies, that specialize in small business, or SEO’s for Google My Business and the local web results. Local Search Company If you owned a hot dog restaurant, you would want it to appear here. These local search companies help improve your local ranking in the google search so your small business can get the exposure that it needs to increase sales and brand awareness.