Jack & Lily is supported by people who care. We are passionate about creating unique styles and ensuring that every hand-selected material is safe, durable, and high-quality. All of our shoes are 100% non-toxic, completely safe for wear, and pass all CPSIA and EN-71 standards for children’s wear.

Jack & Lily started with a mission to create comfortable, supportive shoes that are high-quality, stylish, and reasonably priced for everyday wear.

Jack & Lily’s soft sole baby shoes are known worldwide for more than just their fun, modern styles, and high-end quality. When it comes to a baby’s foot development, the period from infancy to toddler years is critical, which is why we ensure that every shoe offered is soft and fully flexible. Children need to move, and their shoes should move with them!