The international dynamism of hbi, a british company, with its roots firmly in the middle east, evolved in 2005 as a direct result of a demand by established retailers across the gcc states. An innovative and professionally run company created with the sole aim of distributing products to the health, beauty and hospitality industry, in an environment which boasts a multi-cultural society and which is the fastest growing region in the world.

The primary function of the company is to bring exciting, innovative and unique products to the middle east to satisfy the growing demand of this multi-cultural society.

Hbis chief executive officer and her team have more than fifteen years combined experience working for multi-national companies within the middle east.

This has provided the hbi team with the experience and knowledge to understand the customers needs, provide an exceptional standard of service, that is supported with a passion for detail and overall customer satisfaction. Our quality products, company image and professionalism will, hopefully, surpass all expectations.