The story goes back to the beginning of the xxth century, having quite deep roots in the cosmetic industry. In 1915, lady, coty and legrain-small artisans-started producing cosmetics in bucharest. In 1952 several small laboratories merged into a state owned company.

Since 1966, the creations of first gerovital cosmetics product, the range gerovital has been well known through its genuine signature "prof. Dr. Ana aslan".

The range of products we offer illustrates the change of priorities that have occurred in the modern people's mind: Enjoy every minute of life but also cherish memories.

The formula gerovital h3 owes its effectiveness mainly to the presence of vegetable oils rich in beta carotene extracted from plants specific to the romanian flora: They are essentially active in skin protection.

The active principle, composed of para-amino benzoic acid and diethyl amino-ethanol, contributes to a long-term cellular revitalization.

The formula therefore has a regenerating effect on skin cells, being a real guarantee for youth. To fight free radicals the formula also includes vitamins a and e and ascorbic acid, with major effects against the skin aging process. In order to provide effective support where the skin needs it most, the formula contains carrying liposomes that transport the active principles to the deep layers of the skin.

On the basis of dr. Aslan's formula, a complete range of cosmetic products was developed under the trade name gerovital h3 prof. Dr. A. Aslan.

Conceived to protect the skin against external aggression, it is adapted to various types of skin and their specific problems. Studies made by highly specialized romanian researchers have proven the effectiveness of gerovital h3.

Macroscopic photographs of the skin before and after a 3 month treatment with gerovital h3 treatment point out a regression of wrinkles and skin roughness which are the obvious signs of skin aging. Due to its high hydration potential, gerovital h3 provides excellent skin hydration, therefore improving skin breathing. Its components have a significant role in skin regeneration, blood supply stimulation and sebaceous secretion regulation. Adapted to all types of skin, the gerovital h3 range of products can be a reliable ally in preventing and fighting skin aging.

Notables such as French president charles de gaulle, u. S. President john f. Kennedy, west german chancellor konrad adenauer, Chinese chairman mao tse tung, and vietnamese chairman ho chi minh have traveled to Romania to receive this anti-ageing therapy. Other well-known people, including actresses marlene dietrich, lillian gish, the gabor sisters, actors charlie chaplin and kirk douglas, and artist salvador dali have also followed the same path. They traveled to the otopeni clinic next to bucharest, where dr. Aslan did her research with gh3. Once discovered by these celebrities, gerovital itself has become famous and is now used in over twenty countries around the world for its renowned anti-aging properties.

The cosmetic lines gerovital h3, gerovital plant, and aslavital were developed by the farmec laboratories using prof. Dr. Ana aslan's formulas. These cosmetic lines were used at the national institute of gerontology and geriatrics in addition to tablets or injections. By using the gerovital cosmetic products according to a specific prescription, the active principles content in these products have genuine effects to help prevent ageing and protect the skin, ensuring its suppleness, firmness, young-look and healthy shine. The gerovital h3, gerovital plant, aslavital are thus not a commercial illusion, but a scientific reality!