In a world of increasing competition and rising advertising costs, companies need to look at cheaper advertising options to stay afloat in the market. That’s where social media marketing comes into the picture. Platforms like Facebook, Instagram, and Twitter can be used to promote your products/services without putting much pressure on your pocket. Such platforms can be used to connect with your target market to increase your website traffic and sales, ultimately.

But what needs to be done in social media marketing? Well, you have to publish good content on social channels, engage with your followers, run advertisements, and analyze the final results. You can take the help of social media management tools to drive the best results from social channels. But before we proceed with it, let’s take a look at the core of social media marketing.

In 2020, there are more than 3 billion people who are active on social media channels. Instead of noticing Kareena Kapoor on a billboard, people recognize her on social media posts and ultimately, check out the brand she is representing. That’s the power of social media. As compared to traditional advertising methods like TV ads or billboards, you can spend 1/4th of the cost on social media channels and drive maximum engagement out of it.

For example, Noise is a company that manufactures smart watches and audio devices for its customers. The company advertises more on social channels like Facebook, Twitter, and Instagram instead of putting a huge billboard. Why? Because it understands the importance of social media marketing. And it has done wonders for it till now. Ultimately, you have to advertise to increase your visibility. And a suitable method for it is right in front of you.

There is no right answer to this question. Ideally, you post on social channels because you have quality content. Sometimes, it may take days to come up with such content. That means no posts = less engagement. On the other hand, if you post random content on social media, it can also lead to less engagement. So, what should you do? Every business is different and what works for Puma may not work for Bose. That’s why it’s important to know your audience- what they like, when they are active and prepare a social media marketing strategy according to it.