I feel that dogs need to get back to simple basics with recipes even veterinarians would approve of. I took out the wheat that makes them itch, corn that does not digest and soy; especially GMO. The last thing I really wanted to change was the addition of artificial color. Bow-Wowies treats are all FREE of artificial dyes and food coloring. Most homemade treats need to be kept in the fridge but not Bow-Wowies. They stay fresh for a few months without adding any preservatives. The first Bow-Wowies treat was the GRAIN FREE "Buck-a-Roos" it is still one of the most popular today. I came up with the name Bow-Wowies because Mason, my Lab/Pit mix loved to howl. When I brought Daisy Mae home to keep him company, she had her own little-bark soprano song together it sounded like "Bow-Wowieeee"