As one of China’s most-established homegrown brands and ceramic manufacturers, Becasa has come a long way from its beginnings as a humble store. Our collections are highly versatile with almost endless combinations, serving your ever-changing dining needs. Today, our efforts as a team have paid off and are acclaimed by many, far and wide. We firmly recognize the importance of moving forward together as one, hand-in-hand with our business partners and supporters. We thank everyone for what we have achieved and will continue to deliver the Everyday Best experience. To develop a business model that will have the smallest possible impact on the planet and mankind, we’ve identified a few basic principles that will guide our way going forward. We will take decisions that make a difference, act based on solid facts and knowledge, and strive to change things for the better in those areas in which we can have the greatest impact. We are creative and unafraid to try out new solutions. We don’t believe there’s such a thing as a bad idea – these are simply seeds that will grow into something better and brighter. And of course, advancing sustainability is a challenge: it is hard and complicated. But it also breathes new life into Becasa. It is fun, and inspiring and makes everything we do infinitely more meaningful.