While the magazine remains the focal point of our efforts, we will continue to utilize and tie-in new and emerging media formats. As of today, we utilize online, social media and mobile to support our focal point: the magazine. 4PM delivers dedicated editorial redefining fashion and entertainment, and only the hottest of what???s going on.

Our readers are both affluent male and female social urbanites ages 21-39. 4PM???s target is the image conscious, trendsetters who live fashionably loud, with disposable income to spare and tastes for the better things in life. We are not only building a magazine, we are creating a lifestyle.